Dec

18

Mini Augmented Reality

Filed Under Flash & Flex, Flash 3D 

[youtube]http://www.youtube.com/watch?v=HTYeuo6pIjY[/youtube]
Wow. Here we go again.

“More than just creative marketing, this new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. “

All you need is a copy of the ad (download), a webcam, and a web browser (Internet Explorer/ActiveX only) to view the 3-D AR (augmented reality) effect.So why don’t you try it yourself.

Share

Comments

Leave a comment